# LAUREN LECOFFRE - Experience Strategist | UX/HCI Leader Source: https://hello.cv/laurenlecoffre Indianapolis ## Links - LinkedIn | https://linkedin.com/in/laurenlecoffre ## About Innovative Experience Designer with over 12 years of expertise in design and human-computer interaction, specializing in leading cross-functional teams to create groundbreaking visual designs and UX strategies that drive substantial business growth. Renowned for developing accessible, user-centric solutions that enhance user satisfaction and operational effectiveness, demonstrating strong leadership in nurturing talent, fostering collaborative environments, and executing strategic initiatives to achieve measurable business impact. ## Work ### Sr. IXD Designer | SEP Led interaction design across client projects, balancing UX strategy, timelines, and stakeholder needs. Acted as PM and producer to scope, prioritize, and deliver high-quality experiences on time and on budget. Drove cross-functional collaboration, managed client communications, and ensured design excellence from concept to launch. - Co-facilitates cross-functional discovery efforts using human-centered design principles to define digital product strategy for clients, influencing stakeholder decisions across software platforms and data-driven solutions. - Co-creates product roadmaps and OKRs aligned with business KPIs, leveraging qualitative user research, journey mapping, and prioritization frameworks to guide scalable, compliant design systems. - Partners with AI/ML teams to translate complex analytics into intuitive UX flows, contributing to human-facing digital solutions that balance requirements with usability. - Champions AI-enabled design by facilitating an internal AI Study Hall series to be at the front of emerging tech. ### UX Design Lead | Terakeet https:// Led UX design initiatives at Terakeet, establishing foundational leadership and crafting compelling visions to drive business value through strategic UX strategies and effective communication. - Established robust leadership foundations and crafted compelling UX visions, aligning design initiatives with overarching business objectives. - Drove significant business value through the implementation of visionary UX strategies, enhancing product effectiveness and market positioning. - Quantified UX impact and facilitated effective communication across teams, ensuring clear understanding and adoption of design principles. ### Founder and Principal Experience Designer | Ex Op Digital https:// Founded and operated ExOp Digital, a UX/UI consultancy specializing in tailored solutions that enhanced user satisfaction and achieved business objectives through end-to-end project leadership. - Established and successfully operated ExOp, specializing in delivering tailored UX/UI solutions that consistently enhanced user satisfaction and achieved specific business objectives. - Led end-to-end UX design projects, encompassing comprehensive user research, strategic design, and successful implementation phases. - Delivered highly effective user experience solutions and collaborated strategically with stakeholders to achieve optimal project results and client satisfaction. ### Associate UX Director, User Research | IBM https:// Directed strategic UX research at IBM, defining overall vision and advising teams on business goals to identify multi-million dollar opportunities and drive innovation. - Identified and articulated high-impact research questions, driving strategic design direction and informing critical product development decisions. - Defined overall UX vision and advised cross-functional teams on business goals and user needs as an UXR Consultant for Google Ads - Billing. - Developed comprehensive roadmaps, performed risk assessments, and provided project support, leading to the submission of a patent concept for an innovative tool. - Planned and facilitated a Garage Design Thinking workshop for board members, stakeholders, and client partners, identifying the next billion-dollar business opportunity in the Healthcare Provider sector. ### UX Research Manager | CeraVe https:// Managed UX research for CeraVe's skincare finder quiz, identifying user experience enhancements for stakeholder teams to improve product engagement. - Defined and drove UX research for the skincare finder quiz, identifying key insights to enhance user experience. - Collaborated with stakeholder teams to implement research-driven improvements, optimizing user journeys and product effectiveness. ### UX Architect | Abbott https:// Rebuilt legacy backend software and optimized user experience for Similac product lines, enhancing customer programs for 6 key personas. - Rebuilt legacy backend software to ensure a consistent, targeted user experience, improving system reliability and user flow. - Led service blueprint mapping and research to define user journeys and prioritize pain points, enhancing product development efficiency. - Collaborated with the product team on Similac lines, creating the first PWA and enhancing the gratis program for 6 key personas, significantly expanding user engagement. ### Senior UI Designer | AdventHealth https:// Collaborated with the product team at AdventHealth on critical digital health platforms, designing user interfaces for urgent care and vaccine scheduling applications. - Collaborated with the product team to design user interfaces for Immediate Urgent Care Video Visits and the COVID-19 Vaccine Scheduler. - Developed solutions for both authenticated and unauthenticated web, responsive, and mobile app platforms, ensuring broad accessibility and usability. ### UX Architect | DMI https:// Architected user experiences at DMI, optimizing user journeys across multiple platforms and mentoring team members to foster a collaborative design environment. - Conducted user interviews and validated stakeholder KPIs through comprehensive analysis, directly informing design decisions. - Created detailed service blueprints to optimize user journeys across web, responsive, and mobile platforms, enhancing overall usability. - Mentored team members to enhance knowledge sharing and foster a collaborative UX design environment, improving team efficiency and skill development. ### UX Consultant | Fusion Alliance https:// Served as a UX Subject Matter Expert at Fusion Alliance, driving revenue growth by optimizing user flows and presenting strategic recommendations based on in-depth research. - Acted as a UX Subject Matter Expert, gathering critical questions and conducting extensive user interviews to inform design strategy. - Designed detailed customer journey maps and created personas, optimizing user flow for enhanced engagement and conversion. - Presented findings, recommendations, and a clear roadmap for driving revenue through key feature implementation. ### Creative Director | Graphicon, Inc. https:// Managed and led creative initiatives at Graphicon, Inc., overseeing social media and web development projects for internal and client branding while representing the agency as a senior creative leader. - Managed and led the development of creative initiatives, social media management, and web development projects for both internal branding and house client projects. - Represented the agency as a senior creative leader to clients, management, and the industry, fostering strong relationships and enhancing agency reputation. ### Visual Designer | Motionwear https:// Ensured brand continuity across all digital channels for Motionwear, conceptualizing and designing marketing materials to launch a new product branding campaign. - Ensured brand continuity in visual messaging across all digital channels, maintaining a cohesive brand identity. - Conceptualized and designed product catalogs, ads, web-based imagery, and marketing materials, working within brand guidelines to reinforce brand voice. - Created layouts that reinforced brand voice through visual touchpoints and successfully launched a branding campaign for a new product. ### Lead Human Factors Engineer | Roche Diabetes Care https:// Led human factors engineering at Roche Diabetes Care, presenting usability testing methodologies and compiling global gap analyses to ensure safe and effective design solutions for a mobile app. - Presented a robust usability testing methodology to obtain data, informing safe and effective design solutions for critical usability issues. - Compiled a global gap analysis of FDA regulations and internal practices, ensuring compliance and enhancing product safety. - Completed a summative assessment for a diabetes care mobile app, developing regulated user research scripts and test plans. - Presented comprehensive findings and submitted recommendations for approval, directly influencing product design and regulatory adherence. ### Ad Designer | Angie's List https:// Created designs, concepts, and layouts for Angie's List, adhering to brand guidelines and processing artwork to produce high-quality advertising materials. - Created compelling designs, concepts, and sample layouts based on layout principles and aesthetic design concepts. - Determined the effective arrangement of illustrative material while strictly adhering to company brand guidelines. - Processed artwork and performed cleanup of provided logos, photographs, and other design materials, ensuring high-quality output. ## Education ### MIT Professional Education | No Code AI and Machine Learning: Building Data Science Solutions https:// ### Nielsen Norman Group | UX Management https:// ### Indiana University-Purdue University | HCI https:// ### Ball State University | Visual Communication https:// ## Skills ### Design Thinking ### Product Strategy ### AI/ML Data Science Solutions ### UX/Design Strategy - User Research - UX Strategy - User Experience - User Interface Design - Visual Design - Human-Computer Interaction - Design Thinking - Service Blueprint Mapping - Customer Journey Maps - Personas - User Flow Optimization ### Leadership & Management - Team Leadership - Cross-functional Collaboration - Strategic Initiatives - Talent Nurturing - Project Management - Risk Assessment - Stakeholder Management - Mentorship ## Source Read this profile on Hello.cv: https://hello.cv/laurenlecoffre Create your free profile at https://hello.cv