LAUREN LECOFFRE

Led interaction design across client projects, balancing UX strategy, timelines, and stakeholder needs. Acted as PM and producer to scope, prioritize, and deliver high-quality experiences on time and on budget. Drove cross-functional collaboration, managed client communications, and ensured design excellence from concept to launch.

• Co-facilitates cross-functional discovery efforts using human-centered design principles to define digital product strategy for clients, influencing stakeholder decisions across software platforms and data-driven solutions.
• Co-creates product roadmaps and OKRs aligned with business KPIs, leveraging qualitative user research, journey mapping, and prioritization frameworks to guide scalable, compliant design systems.
• Partners with AI/ML teams to translate complex analytics into intuitive UX flows, contributing to human-facing digital solutions that balance requirements with usability.
• Champions AI-enabled design by facilitating an internal AI Study Hall series to be at the front of emerging tech.

Led UX design initiatives at Terakeet, establishing foundational leadership and crafting compelling visions to drive business value through strategic UX strategies and effective communication.

• Established robust leadership foundations and crafted compelling UX visions, aligning design initiatives with overarching business objectives.
• Drove significant business value through the implementation of visionary UX strategies, enhancing product effectiveness and market positioning.
• Quantified UX impact and facilitated effective communication across teams, ensuring clear understanding and adoption of design principles.

Founded and operated ExOp Digital, a UX/UI consultancy specializing in tailored solutions that enhanced user satisfaction and achieved business objectives through end-to-end project leadership.

• Established and successfully operated ExOp, specializing in delivering tailored UX/UI solutions that consistently enhanced user satisfaction and achieved specific business objectives.
• Led end-to-end UX design projects, encompassing comprehensive user research, strategic design, and successful implementation phases.
• Delivered highly effective user experience solutions and collaborated strategically with stakeholders to achieve optimal project results and client satisfaction.

Directed strategic UX research at IBM, defining overall vision and advising teams on business goals to identify multi-million dollar opportunities and drive innovation.

• Identified and articulated high-impact research questions, driving strategic design direction and informing critical product development decisions.
• Defined overall UX vision and advised cross-functional teams on business goals and user needs as an UXR Consultant for Google Ads - Billing.
• Developed comprehensive roadmaps, performed risk assessments, and provided project support, leading to the submission of a patent concept for an innovative tool.
• Planned and facilitated a Garage Design Thinking workshop for board members, stakeholders, and client partners, identifying the next billion-dollar business opportunity in the Healthcare Provider sector.

Managed UX research for CeraVe's skincare finder quiz, identifying user experience enhancements for stakeholder teams to improve product engagement.

• Defined and drove UX research for the skincare finder quiz, identifying key insights to enhance user experience.
• Collaborated with stakeholder teams to implement research-driven improvements, optimizing user journeys and product effectiveness.

Rebuilt legacy backend software and optimized user experience for Similac product lines, enhancing customer programs for 6 key personas.

• Rebuilt legacy backend software to ensure a consistent, targeted user experience, improving system reliability and user flow.
• Led service blueprint mapping and research to define user journeys and prioritize pain points, enhancing product development efficiency.
• Collaborated with the product team on Similac lines, creating the first PWA and enhancing the gratis program for 6 key personas, significantly expanding user engagement.

Collaborated with the product team at AdventHealth on critical digital health platforms, designing user interfaces for urgent care and vaccine scheduling applications.

• Collaborated with the product team to design user interfaces for Immediate Urgent Care Video Visits and the COVID-19 Vaccine Scheduler.
• Developed solutions for both authenticated and unauthenticated web, responsive, and mobile app platforms, ensuring broad accessibility and usability.

Architected user experiences at DMI, optimizing user journeys across multiple platforms and mentoring team members to foster a collaborative design environment.

• Conducted user interviews and validated stakeholder KPIs through comprehensive analysis, directly informing design decisions.
• Created detailed service blueprints to optimize user journeys across web, responsive, and mobile platforms, enhancing overall usability.
• Mentored team members to enhance knowledge sharing and foster a collaborative UX design environment, improving team efficiency and skill development.

Served as a UX Subject Matter Expert at Fusion Alliance, driving revenue growth by optimizing user flows and presenting strategic recommendations based on in-depth research.

• Acted as a UX Subject Matter Expert, gathering critical questions and conducting extensive user interviews to inform design strategy.
• Designed detailed customer journey maps and created personas, optimizing user flow for enhanced engagement and conversion.
• Presented findings, recommendations, and a clear roadmap for driving revenue through key feature implementation.

Managed and led creative initiatives at Graphicon, Inc., overseeing social media and web development projects for internal and client branding while representing the agency as a senior creative leader.

• Managed and led the development of creative initiatives, social media management, and web development projects for both internal branding and house client projects.
• Represented the agency as a senior creative leader to clients, management, and the industry, fostering strong relationships and enhancing agency reputation.

Ensured brand continuity across all digital channels for Motionwear, conceptualizing and designing marketing materials to launch a new product branding campaign.

• Ensured brand continuity in visual messaging across all digital channels, maintaining a cohesive brand identity.
• Conceptualized and designed product catalogs, ads, web-based imagery, and marketing materials, working within brand guidelines to reinforce brand voice.
• Created layouts that reinforced brand voice through visual touchpoints and successfully launched a branding campaign for a new product.

Led human factors engineering at Roche Diabetes Care, presenting usability testing methodologies and compiling global gap analyses to ensure safe and effective design solutions for a mobile app.

• Presented a robust usability testing methodology to obtain data, informing safe and effective design solutions for critical usability issues.
• Compiled a global gap analysis of FDA regulations and internal practices, ensuring compliance and enhancing product safety.
• Completed a summative assessment for a diabetes care mobile app, developing regulated user research scripts and test plans.
• Presented comprehensive findings and submitted recommendations for approval, directly influencing product design and regulatory adherence.

Created designs, concepts, and layouts for Angie's List, adhering to brand guidelines and processing artwork to produce high-quality advertising materials.

• Created compelling designs, concepts, and sample layouts based on layout principles and aesthetic design concepts.
• Determined the effective arrangement of illustrative material while strictly adhering to company brand guidelines.
• Processed artwork and performed cleanup of provided logos, photographs, and other design materials, ensuring high-quality output.