LAUREN LECOFFRE

Co-facilitates cross-functional discovery efforts using human-centered design principles to define digital product strategy for clients, influencing stakeholder decisions across software platforms and data-driven solutions.

Co-creates product roadmaps and OKRs aligned with business KPIs, leveraging qualitative user research, journey mapping, and prioritization frameworks to guide scalable, compliant design systems.

Partners with AI/ML teams to translate complex analytics into intuitive UX flows, contributing to human-facing digital solutions that balance requirements with usability.

Champions AI-enabled design by facilitating an internal AI Study Hall series to be at the front of emerging tech.

Established robust leadership foundations and crafted compelling UX visions, aligning design initiatives with overarching business objectives.

Drove significant business value through the implementation of visionary UX strategies, enhancing product effectiveness and market positioning.

Quantified UX impact and facilitated effective communication across teams, ensuring clear understanding and adoption of design principles.

Established and successfully operated ExOp, specializing in delivering tailored UX/UI solutions that consistently enhanced user satisfaction and achieved specific business objectives.

Led end-to-end UX design projects, encompassing comprehensive user research, strategic design, and successful implementation phases.

Delivered highly effective user experience solutions and collaborated strategically with stakeholders to achieve optimal project results and client satisfaction.

Identified and articulated high-impact research questions, driving strategic design direction and informing critical product development decisions.

Defined overall UX vision and advised cross-functional teams on business goals and user needs as an UXR Consultant for Google Ads - Billing.

Developed comprehensive roadmaps, performed risk assessments, and provided project support, leading to the submission of a patent concept for an innovative tool.

Planned and facilitated a Garage Design Thinking workshop for board members, stakeholders, and client partners, identifying the next billion-dollar business opportunity in the Healthcare Provider sector.

Defined and drove UX research for the skincare finder quiz, identifying key insights to enhance user experience.

Collaborated with stakeholder teams to implement research-driven improvements, optimizing user journeys and product effectiveness.

Rebuilt legacy backend software to ensure a consistent, targeted user experience, improving system reliability and user flow.

Led service blueprint mapping and research to define user journeys and prioritize pain points, enhancing product development efficiency.

Collaborated with the product team on Similac lines, creating the first PWA and enhancing the gratis program for 6 key personas, significantly expanding user engagement.

Collaborated with the product team to design user interfaces for Immediate Urgent Care Video Visits and the COVID-19 Vaccine Scheduler.

Developed solutions for both authenticated and unauthenticated web, responsive, and mobile app platforms, ensuring broad accessibility and usability.

Conducted user interviews and validated stakeholder KPIs through comprehensive analysis, directly informing design decisions.

Created detailed service blueprints to optimize user journeys across web, responsive, and mobile platforms, enhancing overall usability.

Mentored team members to enhance knowledge sharing and foster a collaborative UX design environment, improving team efficiency and skill development.

Acted as a UX Subject Matter Expert, gathering critical questions and conducting extensive user interviews to inform design strategy.

Designed detailed customer journey maps and created personas, optimizing user flow for enhanced engagement and conversion.

Presented findings, recommendations, and a clear roadmap for driving revenue through key feature implementation.

Managed and led the development of creative initiatives, social media management, and web development projects for both internal branding and house client projects.

Represented the agency as a senior creative leader to clients, management, and the industry, fostering strong relationships and enhancing agency reputation.

Ensured brand continuity in visual messaging across all digital channels, maintaining a cohesive brand identity.

Conceptualized and designed product catalogs, ads, web-based imagery, and marketing materials, working within brand guidelines to reinforce brand voice.

Created layouts that reinforced brand voice through visual touchpoints and successfully launched a branding campaign for a new product.

Presented a robust usability testing methodology to obtain data, informing safe and effective design solutions for critical usability issues.

Compiled a global gap analysis of FDA regulations and internal practices, ensuring compliance and enhancing product safety.

Completed a summative assessment for a diabetes care mobile app, developing regulated user research scripts and test plans.

Presented comprehensive findings and submitted recommendations for approval, directly influencing product design and regulatory adherence.

Created compelling designs, concepts, and sample layouts based on layout principles and aesthetic design concepts.

Determined the effective arrangement of illustrative material while strictly adhering to company brand guidelines.

Processed artwork and performed cleanup of provided logos, photographs, and other design materials, ensuring high-quality output.